Press & Media Resources
The First Purpose-Built GEO Platform for PR Teams. Lorelight helps PR professionals track and improve how their brands appear in ChatGPT, Claude, Perplexity and 5 other AI platforms. Monitor your AI Share of Voice, track sentiment by topic, identify which publications influence AI responses, and understand your competitive positioning—all designed specifically for PR reporting cycles with weekly updates that match how LLMs actually evolve.
Company Overview
Lorelight is the first Generative Engine Optimization (GEO) platform built specifically for PR teams, helping them track and improve their brand's visibility across AI platforms like ChatGPT, Claude, and Perplexity.
Founded to solve a critical PR challenge—brands losing control of their narrative in AI responses—Lorelight provides weekly automated monitoring, sentiment analysis by topic, competitive Share of Voice tracking, and influence source identification. Unlike SEO tools retrofitted for AI or expensive enterprise suites, Lorelight is purpose-built for PR professionals who need to understand and shape their AI presence.
Key Facts
Founded
May 14, 2025
Founder & CEO
Benjamin Houy (also founder of French Together)
Company
French Together Limited
Registration
England and Wales (No 14846069)
Industry
PR Technology / Generative Engine Optimization (GEO)
Target Market
PR agencies, In-house PR teams, Communications directors, PR consultants
Stage
Generally Available
Founder & Leadership
Benjamin Houy
Founder & CEO
About Benjamin
Benjamin Houy is the Founder and CEO of Lorelight. He is a seasoned entrepreneur with a passion for communication and technology. Prior to Lorelight, Benjamin founded French Together, a leading online platform for French language learning, helping thousands of students achieve fluency.
Recognizing the emerging challenges and opportunities at the intersection of AI and brand communication, Benjamin launched Lorelight in 2025 to provide communication leaders with the tools to navigate this new landscape effectively. He is a strong advocate for brand narrative control in the age of AI and is dedicated to empowering organizations with actionable insights.
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Company Boilerplate
Short:
Lorelight is the first GEO platform built for PR teams, tracking brand visibility and sentiment across ChatGPT, Claude, Perplexity and 5 other AI platforms with weekly automated monitoring designed for PR reporting cycles.
Medium:
Lorelight is the first purpose-built Generative Engine Optimization (GEO) platform for PR professionals. We help PR teams track and improve their brand's visibility across 8 major AI platforms including ChatGPT, Claude, and Perplexity. The platform provides AI Share of Voice tracking, sentiment analysis by topic, competitive benchmarking, and influence source identification—all with weekly updates that match PR reporting cycles and how LLMs actually evolve.
Long:
Lorelight is the first purpose-built Generative Engine Optimization (GEO) platform designed specifically for PR professionals. As journalists, customers, and stakeholders increasingly turn to AI systems like ChatGPT for information, PR teams need visibility into how their brands are being represented. Lorelight solves this critical challenge by providing comprehensive monitoring across 8 major AI platforms, tracking AI Share of Voice against competitors, analyzing sentiment by topic, and identifying which publications and sources influence AI responses about your brand. Unlike traditional media monitoring that misses AI conversations or SEO tools that lack PR context, Lorelight delivers weekly automated reports that align with PR cycles and match the actual update cadence of large language models—avoiding the noise of daily monitoring while catching every meaningful shift in AI perception. Founded on May 14, 2025 by Benjamin Houy (also founder of French Together), Lorelight empowers PR teams to understand, track, and improve their presence in AI-generated responses. The platform has been featured in The AI Report Newsletter, listed on There's An AI For That (TAAFT), and recognized by Futurepedia as an essential tool for PR professionals navigating the AI era.
Press Coverage & Interviews
Recent Features
The AI Report Newsletter
June 2025Featured as a trending AI tool that "tracks brand mentions across key AI models"
The AI Report Newsletter
May 2025Featured as a trending tool that "tracks brand mentions across AI models"
There's An AI For That (TAAFT)
2025Listed as the go-to platform for AI brand monitoring and GEO optimization
Futurepedia
2025Featured as an essential tool for PR teams navigating AI-driven brand narratives
Product Hunt
2025Successfully launched as a featured product for AI brand monitoring and GEO optimization
Interview Availability
Benjamin Houy, Founder & CEO of Lorelight, is available for interviews on topics including:
- Why PR teams need Generative Engine Optimization (GEO) alongside SEO
- How AI responses are becoming the new media coverage for brands
- The shift from media monitoring to AI monitoring for PR professionals
- Why weekly monitoring beats real-time for AI platforms
- Building PR technology that actually fits PR workflows
Contact: [email protected] to schedule interviews or request expert commentary.
Frequently Asked Questions
What problem does Lorelight solve for PR teams?
PR teams are flying blind when it comes to AI. Journalists and customers ask ChatGPT about brands, but PR professionals have no visibility into these AI responses. Lorelight provides the first GEO platform built specifically for PR workflows—tracking Share of Voice, sentiment by topic, and competitive positioning across 8 AI platforms with weekly reports that fit PR cycles.
Who is Lorelight for?
Lorelight is built specifically for PR professionals—agencies, in-house teams, and consultants who need to track and improve their brand's AI visibility. If you're responsible for brand reputation and media coverage, you need to know what AI is saying about your brand.
What makes Lorelight different from SEO tools or media monitoring?
Lorelight is purpose-built for PR teams, not retrofitted from SEO tools. We track sentiment by topic (not just keywords), identify influence sources (which publications AI cites), provide competitive Share of Voice, and deliver weekly reports that match PR cycles. Traditional media monitoring misses AI entirely, and SEO tools lack the PR context you need.
What are the key features for PR teams?
PR-specific features include: AI Share of Voice tracking vs competitors, sentiment analysis by topic (track reputation issues), influence source identification (which publications shape AI responses), weekly automated reports (perfect for PR cycles), regional brand tracking (e.g., Spotify France vs Global), and 5-minute setup with no technical expertise required.
When was Lorelight founded and by whom?
Lorelight was founded on May 14, 2025, by Benjamin Houy, who also founded the successful language learning platform, French Together.
Media Contact
For press inquiries, interviews, or additional information:
Press Contact
Email: [email protected]
General Inquiries
Email: [email protected]
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