After months of working closely with PR professionals navigating the new world of AI search visibility, we’ve learned something crucial: tracking your brand in AI isn’t like traditional media monitoring. It requires entirely different intelligence.
Today, we’re excited to announce Lorelight 2.0—a complete rebuild of our platform based conversations with PR teams who are pioneering Generative Engine Optimization (GEO).
The Challenge: AI Search is Reshaping Brand Reputation
When ChatGPT, Claude, or Perplexity answer questions about your brand, they’re not just searching the web—they’re synthesizing narratives from specific sources. For PR teams, this creates an entirely new challenge:
- Which publications actually influence what AI says about you?
- What topics are shaping your AI-generated reputation?
- Where are competitors winning AI visibility that you’re missing?
Traditional media monitoring tools weren’t built for these questions. That’s why we rebuilt Lorelight from the ground up.
What’s New in Lorelight 2.0
📰 Influence Source Mapping
The Problem: You know AI mentions your brand, but not which sources it’s pulling from.
The Solution: Lorelight 2.0 now reveals exactly which publications ChatGPT, Claude, Perplexity, and other AI platforms cite when discussing your brand. This isn’t just about tracking mentions—it’s about understanding the media ecosystem that shapes your AI narrative.
Why It Matters: Stop guessing where to focus your PR efforts. Target the publications that actually influence AI responses about your industry.
🎯 Topic Gap Analysis
The Problem: Competitors appear in AI responses for topics where you’re invisible.
The Solution: Our new gap analysis identifies high-value topics where competitors have AI visibility but you don’t. See exactly which conversations you’re missing and why.
Why It Matters: Turn competitive intelligence into actionable PR strategy. Every gap is an opportunity to expand your AI presence.
💡 Enhanced Topic Intelligence with Sentiment Analysis
The Problem: Not all AI mentions are created equal. Some topics boost your reputation while others damage it.
The Solution: We now track 100+ topics per brand with built-in sentiment analysis. Instantly see which narratives help (innovation, customer success, sustainability) versus those that hurt (pricing complaints, service issues, controversies).
Why It Matters: Focus PR efforts on amplifying positive narratives and addressing negative ones before they become embedded in AI responses.
📊 Weighted Competitive Share of Voice
The Problem: Simple mention counts don’t tell the full story of AI dominance.
The Solution: Our enhanced AI Share of Voice now provides weighted positioning across 8 major AI platforms. See not just who appears, but who truly dominates AI conversations in your industry.
Why It Matters: Understand your true competitive position in AI search and set realistic targets for improvement.
🔍 Regional Brand Tracking
The Problem: Global brands need to track regional reputation separately.
The Solution: Track variations like “Spotify France” separately from “Spotify Global.” Monitor how AI discusses your brand in different markets with region-specific sentiment and topic analysis.
Why It Matters: Regional issues can impact global reputation. Catch and address local narratives before they spread.
Built for PR Workflows, Not Retrofitted from SEO
Unlike SEO-focused tools trying to add AI monitoring, Lorelight 2.0 was designed specifically for PR teams:
- Campaign tracking: Measure how PR initiatives impact AI visibility over time
- Team collaboration: Share insights and coordinate responses across your organization
Getting Started with Lorelight 2.0
For New Users:
- Start your 14-day free trial
- Get personalized onboarding to set up your brand tracking
- Immediately discover the topics for which your brand is mentioned and find out what Ai says about you
For Existing Users: You’re already upgraded! Log into your dashboard to explore the new features.
The Future of PR is AI-First
As AI search reshapes how people discover and learn about brands, PR teams need purpose-built tools to succeed. Lorelight 2.0 represents our commitment to building the intelligence platform that modern PR teams deserve.
We’re not just tracking where your brand appears in AI—we’re helping you understand why, identify opportunities, and take action.
Ready to Master Your AI Visibility?
Have questions about Lorelight 2.0? Reach out to our team at [email protected]!
Lorelight Team
AI Insights & Analysis